How To Solve Problems
Wouldn’t it be great if you could solve problems more easily? You can. Problems you have at home, or problems from science, work, or business – you can use special techniques to help you find solutions to all of them. The following is one of the best.
A Problem Solving Story
I had written an ebook on buying cheap homes, based on our experience buying a house for $17,500. I tried to sell it without much luck. I lowered the price to seven dollars, and it still wasn’t selling well. At least I was getting no returns on the ones that sold, so I knew the readers were satisfied with it.
I had previously sold ebooks and given them away. Free ebooks are a way to generate interest in and traffic to websites. Both selling and giving away information are workable business models. Then I realized that I was assuming I had to do one or the other. It seemed like a valid assumption, but when I questioned it, I came up with a new way to solve the problem.
I gave the book away AND sold it. I left the sales page in place, but gave visitors the option to get the book free as well. They just subscribed, and then received a chapter every few days by email. It took over three months to get the whole book this way, and of course I reminded them that they could go buy it right away at any time.
